The Rivercap brand, part of the Crealis Group, a benchmark player in the field of overcaps for the wine and spirits industries, unveils its latest innovation: the “Virtuo” cap. Made from pure tin 100% recycled, this new cap embodies a subtle balance between aesthetics and environmental commitment, marking a step towards more sustainable packaging.
An innovation that combines luxury and responsibility
The name “Virtuo” takes its origin from “Virtuoso”, referring to excellence in craftsmanship, irreproachable ethics and perfect harmony between aesthetics and sustainability. Created in a single piece from recycled pewter ingots of the highest purity, this single-material cap offers unique personalization possibilities, identical to all pewter caps, thanks to embossing and debossing techniques and top-of-the-range finishes. With its depth of color and remarkable tactile qualities, “Virtuo” enhances every bottle, while meeting the durability requirements of every brand.
A CONCRETE commitment TO SUSTAINABILITY
Beyond its elegance, “Virtuo” stands out for its exceptional environmental performance. The capsule is up to 99% recyclable (1) and reduces its carbon footprint by 61% (2) compared to conventional tin capsules. The recycled tin, mainly from the electronics industry, has the same purity and performance qualities as virgin tin, without compromising on decoration or bottling efficiency.
A new step IN CREALIS’ SUSTAINABLE STRATEGY
With the launch of “Virtuo”, the Crealis Group reaffirms its ambition to offer ever more responsible packaging solutions, meeting the growing expectations of consumers and industry players in terms of sustainability. “Sustainability is not just a promise; it’s a concrete reality that we integrate at every stage of our value chain. Virtuo is tangible proof of this,” emphasizes Isabelle Gruard, Marketing and Communications Director of the Crealis Group. By combining circular economy, recyclability, quality and elegance, “Virtuo” is part of Crealis’ proactive approach to a future where every detail of wine and spirits packaging contributes to a more sustainable world, without ever giving up on excellence.
(1) The recyclability score for the TinClass cap (31.5 x 55 mm, skirt) represents the percentage of material that can be recovered after use, enabling reuse through high-quality recycling and contributing to the creation of economic value. This recyclability score is certified by Cyclos-HTP. Countries where an efficient recycling route, collection and recycling structure are well established: EU, UK, Norway and Switzerland.
(2) The 61% reduction in carbon footprint reported results from a comparison between a conventional TinClass cap and a TinClass cap made from 100% recycled tin. The conventional TinClass cap (100 microns thick, Ø 31.55 mm x H 55 mm, 1/25 taper) was analyzed as part of an independent Life Cycle Assessment (LCA) carried out by Deloitte. For the recycled tin cap, the carbon footprint estimate is based on data from the material, 100% recycled tin.
ABOUT RIVERCAP
Founded in 1990, Rivercap specializes in the design and production of capsules for still wines, sparkling wines, spirits and olive oils. The company’s aim is to bring a touch of excellence to bottle decoration. Its Spanish production site in Lapuebla de Labarca stands out for its pewter expertise, with the TINCLASS pewter cap, the ideal ally for prestige products. Rivercap is part of the international Crealis Group.
ABOUT CREALIS
CREALIS is the leading group in closure and overcap solutions for the still and sparkling wine, spirits, beer, water, olive oil and vinegar markets. The group relies on the solid reputation and expertise of 8 renowned brands: SPARFLEX, LE MUSELET VALENTIN, ENOPLASTIC, RIVERCAP, MAVERICK, PE.DI, SUPERCAP and CORCHOMEX, bringing their unique know-how to the table. The Group employs 1,500 people worldwide at 14 production sites: 3 in France, 3 in Italy, 1 in Portugal, 2 in Spain, 2 in the United States, 1 in Australia, 1 in New Zealand and 1 in Mexico. The group sells in over 70 countries worldwide.
PRESS CONTACT
Isabelle GRUARD, Group Marketing Director – isabelle.gruard@crealisgroup.com
